giffgaff becomes Formula E’s first B Corp partner
The partnership between Formula E and giffgaff brings to life both brands’ commitments to responsible business, making a positive impact on people and the planet
giffgaff will be offering 2026 Hankook London E-Prix race-goers a phone health check, prizes and more at the London ExCel fan village
€25,000 funding for giffgaff’s long-term partner, Big Issue, as part of Formula E’s Better Futures Fund
Formula E has announced a partnership with mobile and broadband provider giffgaff. The two B Corp certified brands, which share the same community, challenger and purpose-driven spirit, will team up for the first time ahead of the final rounds of the ABB FIA Formula E World Championship 2025/26 Season at Excel London on the 15th and 16th of August.
The collaboration between giffgaff, which first certified as a B Corp in 2022 and Formula E which achieved B Corp status in January 2026, will see €25,000 in funding donated to giffgaff’s long-term partner, Big Issue, as part of the Championship’s Better Futures Fund.
giffgaff has been working with Big Issue since 2023, tackling digital and financial inclusion by supplying magazine vendors with refurbished phones, helping them adapt to a cashless world and increasing their sales by an average of 30%. The partnership also supports Big Issue’s employability service, Big Issue Recruit - giving those facing the greatest barriers to work the training, tech, and confidence to secure sustainable employment.
The contribution from Formula E’s Better Futures Fund will help young people facing barriers to employment gain the tools, skills and confidence they need to move closer to work and opportunity. Each person will receive a refurbished smartphone enabling greater connectivity opportunities, plus exclusive career insights, job coaching and paid work experience with Formula E, Big Issue and giffgaff.
During race week, Formula E and giffgaff will welcome beneficiaries to the track for a welcome session, before they join Formula E’s community tour for a behind-the-scenes view of the world of Formula E.
At the 2026 Hankook London E-Prix, giffgaff will have a stand at the Fan Village, where young people involved in the Big Issue Recruit programme will be working alongside giffgaff employees, gaining valuable work experience.
Race-goers can also explore the circular economy of tech at the giffgaff stand. In 2025, 66 percent1 of phones sold by giffgaff were refurbished - helping members save money while extending the lifespan of pre-owned devices. On top of that, eSIM adoption among members jumped by 71 percent1, offering a quick, hassle-free connection while cutting down on single-use SIM plastic.
giffgaff will bring these stats to life at the stand with an interactive quiz featuring prizes, alongside information on trade-in deals available at giffgaffrecycle.com. Plus, giffgaff’s recycling partner, Likewize, will be on site to offer visitors an on-the-spot phone health check, quick power ups, and an instant trade-in option.
Kate Dohaney, giffgaff CEO said: “Partnering with Formula E is a natural fit for us, as B Corp businesses that share a passion for innovation, sustainability, and community. At the heart of sport is connectivity and bringing people together, which is exactly what we believe is important at giffgaff. We’re excited to connect fans to the energy of the track and proud to be part of the ongoing impact the Better Futures Fund contribution will make.”
Julia Pallé, VP Sustainability, Formula E said: “We are thrilled to team up with giffgaff for this exciting partnership, brought together by a deep alignment on values and a shared commitment to social and community impact. As the first and only global sport in the world to achieve B Corp status, Formula E is dedicated to driving progress on and off the track - and it was this unique heritage that sparked our collaboration with a fellow B Corp pioneer like giffgaff. Together, we are proud to deliver meaningful, real-world change by supporting The Big Issue through our Better Futures Fund, equipping Big Issue Recruit candidates with essential digital tools, training, and work experience to unlock new opportunities.”
Russell Blackman, Big Issue Managing Director, said: “Big Issue and giffgaff are entering into a multi-year partnership which will see us distribute devices to Big Issue vendors across the UK, helping them to increase their earnings through cashless payments – as well as providing them access to learning and training opportunities to improve their digital skills and confidence.
“We’re grateful to Formula E, and our long-standing partner giffgaff, for unlocking this new support for Big Issue Recruit candidates. Big Issue Recruit works with many people experiencing severe financial hardship, so it’s vital they’re equipped with the technology they need to find a job in this increasingly digital age, and fantastic work experience opportunities like at Formula E’s Fan Village expands horizons and shows them what is out there.”
To find out more about how to trade-in an old piece of tech and buy a refurbished phone at giffgaff, head to giffgaff.com or giffgaffrecycle.com.
ENDS